west elm + Etsy + Emily Henderson + LA
west elm is teaming up with Etsy for a series of collaborations that feature designers. They wanted to create promotional videos for the west elm website and social media platforms that showcase some of these talented artists. The project kicked off at their Los Angeles store with HGTV host Emily Henderson who hand-selected the LA group.
I think it's great that west elm is highlighting independent designers, no other major home design retailer has done that. These Etsy folks sell many of the same products as west elm, but west elm embraces and even features talented, local creators. That was the first thing I noticed when I visited their new SLC store--a prominent section of local products. Good karma, and pretty smart marketing really.
Oh and The Flashdance was there. Stay tuned for more west elm/Etsy vids..